4/1/2023 0 Comments Hasten hotelStatista: European Independent Hotels are Outspent by Chains Almost Two to One As chain hotels have been expanding at faster speeds over the last decade, they are also able to attract funding to fuel future growth. However, on the investment-front, independent hotels lag behind. When it comes to the number of rooms, it is much less pronounced: chains account for 43% of European room-share, whereas independents cover the rest (57%). On our continent, independent hotels still maintain a lion’s share of the hotel market if we look at a simple property count. ![]() On the investment-front, independent hotels lag behind So this is what explains the marginal change in the overall accommodation count versus the phenomenal growth in room-share. This is because independent hotels tend to be smaller, while the large mega-properties often belong to branded global chains. If we look at the number of properties with 25 rooms or more, for every chain hotel in Europe, there are roughly three independent ones. In the UK and France, for example, the room-share of chains has nearly doubled in just two decades. While chain hotels are yet to achieve the same market dominance in Europe as in the US, the trendline is pushing relentlessly upwards. Statista: Hotel chains on the rise in Europe Yet chains are expanding there at breakneck speed. Given the country’s world-famous culinary tradition, Italians have fiercely guarded their heritage of independent restaurants and cafés. After all, we are talking about the backbone of our economy.Įurope has witnessed rapid growth in chain businesses across different sectors recently. But it is also important to explore how we can preserve the independent businesses that define so many places in Europe - and what it takes for SMEs (small & medium enterprises) to thrive in the increasingly globalised competitive landscape. This ever-growing “chainification” brings significant customer benefits such as consistent quality and often lower prices. The same shops and coffee houses can now be found in almost every major city’s high street across Europe. At the same time, the rise of international brands, franchise restaurants and chain hotels has been one expanding megatrend across multiple sectors in recent decades.Įver-growing “chainification” brings significant customer benefits such as consistent quality and often lower prices Independent businesses - whether family-run restaurants, bookshops or hotels - reflect the unique identities and cultural heritage of their locality, providing customers with much more freedom to choose and allowing small business owners to serve a global customer base. It has been said that “strength lies in differences, not in similarities.” The diversity of the European travel and tourism ecosystem is a source of pride and celebration. ![]() Watch the sunrise over the Colosseum while munching on cornettos full of pistachio cream. Breakfast at La Licata is worth waking up early for.
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